WHO ARE WE?

Energy Star International

Energy Star International is the official distributor of internationally renowned alcoholic and non-alcoholic beverage brands. Since its founding in 2009, the company has been dedicated to setting the standard in the premium and super-premium segments of the domestic market, representing brands such as Moët & Chandon, Dom Pérignon, Belvedere, Hennessy, Torres, and many others.

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BRANDS

Portfolio of Brands

Use our product catalog to browse the best selection of craft, import and domestic brands available.

Spirits

Wines and Champagnes

Beer

Non-Alcoholic Drinks

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Company mission

The mission of Energy Star International is to meet the needs of clients whose desires rise above the ordinary, by offering a wide range of premium alcoholic beverages. The company’s vision is to be synonymous with premium and super-premium products that bring higher value to people’s lives, crowned with prestige, luxury, and sophistication. By consistently setting higher standards, the company not only introduces new habits and trends but also anticipates and shapes them.

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Partner Program

In collaboration with an ever-growing number of partners each year, Energy Star International positions its products in the most prestigious venues across Serbia. The business is built on knowledge, continuous innovation, and keeping up with global trends. We respond to the needs of clients whose desires reflect refined hedonism, infused with luxury and glamorous everyday living.

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Blog

Mucho x Topuria

03. 04. 2026.

In recent years, the beverage market has undergone a significant transformation. Consumers are no longer looking for refreshment alone, but for products that can support energy, hydration, and an overall sense of balance. This shift has led to the emergence of a new category known as functional beverages.

One of the more interesting brands in this category is Mucho x Topuria, developed in collaboration with MMA champion Ilia Topuria. The brand combines a modern approach to hydration with functional ingredients designed to support an active lifestyle.

What are functional beverages
Functional beverages are drinks that, in addition to providing refreshment, offer added nutritional or physiological benefits. Their formulations often include ingredients such as vitamins, minerals, amino acids, electrolytes, or plant extracts.

The goal of these beverages is to support everyday bodily needs—whether it’s hydration, energy, or post-workout recovery. This is why they are particularly popular among people with active lifestyles.

The Mucho x Topuria concept
Mucho x Topuria was created with the idea of offering a functional drink that is both refreshing and practical, tailored to modern consumers. The brand focuses on achieving a balance between performance and everyday use.

The formulation includes ingredients such as plant-based proteins, BCAA amino acids, vitamins, minerals, and antioxidants. It is also important to highlight that the drinks contain no added sugar or caffeine, making them suitable for consumption at different times of the day.