In 1989 two visionaries, Paul Mitchell Systems co-founder John Paul DeJoria, and entrepreneur Martin Crowley formed The Patrón Spirits Company with the singular goal of producing "the best tequila in the world."
They took the 100% pure Weaber blue agave, grown in the hills of Jalisco Mexico, and blended traditional techniques with modern technology. They created the world's first ultra-premium tequila.
Under the stewardship of DeJoria and former Seagram executive Ed Brown, a new distilling and bottling factory was built in Jalisco. With the guidance of the renowned master distiller Francisco Alcaraz, the new factory (the Hacienda del Patrón) was designed to be state-of-the-art with a core steeped in tradition.
Patrón Tequila is today the world's number one ultra-premium tequila, available in more than 100 countries across the globe.
Patrón Tequila has been recognized with numerous honors, including the American Academy of Hospitality Sciences "Five Star Diamond" award, Impact Magazine's "Hot Brand of the Year" award, "Company of the Year" honors from the Beverage Forum, "Spirit Brand of the Year" from Market Watch Magazine, inclusion in AdvertisingAge Magazine's "Marketing 50" list, and a Drinks International "Travel Retail Excellence" award.
Patrón Tequila continues to set new sales records every year, and was the first spirit brand in its price point category to sell one million cases. Eleven distinctive ultra-premium products now comprise The Patrón Spirits Company portfolio:
Gran Patrón Burdeos Tequila,
Gran Patrón Platinum Tequila,
Patrón Añejo Tequila,
Patrón Reposado Tequila,
Patrón Silver Tequila,
Patrón XO Café,
Patrón XO Dark Cocoa,
Pyrat Cask 1623 Rum,
Pyrat XO Reserve Rum,
and each of them, the finest spirits in their category.
The Company's headquarters are in Las Vegas Nevada.
Patrón Silver tequila is the perfect ultra-premium white spirit. Using only the finest 100 percent Weber blue agave, it is handmade in small batches to be smooth, soft and easily mixable. This light, crystal clear tequila with fresh agave aromas and hints of citrus is a favorite of tequila connoisseurs worldwide, and mixes flawlessly into most any cocktail. Each bottle is individually crafted by a glass artisan from recycled glass and is hand-numbered.
COLOR: Crystal clear.
AROMA: Fresh agave with fruit and citrus.
TASTE: Smooth and sweet. Fresh agave, hints of citrus.
FINISH: Light pepper.
Patrón Reposado is a nice switch for current tequila drinkers who want a bit more complexity and smoothness of taste. Aged in oak barrels for over two months, it blends the fresh, clean taste of Patrón Silver with the oaky flavor of Patrón Añejo. The balance of fresh agave and oak wood with subtle fruit, citrus and honey notes makes it an excellent sipping tequila or for a premium cocktail. Like its other Patrón counterparts, each bottle of Patrón Reposado is unique, made from recycled glass and hand-numbered.
COLOR: Light amber tint.
AROMA: Oak wood & fresh agave.
TASTE: Fresh agave & oak with notes of fruit citrus & honey.
FINISH: Light floral & vanilla.
Patrón Añejo is a delicate blend of uniquely aged tequilas, all aged in small white oak barrels for a minimum of 12 months. Similar to winemaking, each vintage of Patrón Añejo is carefully blended to produce a smooth and sweet tasting tequila. It’s distinct oakwood flavor complemented by vanilla, raisins, and honey with a caramel and smoky finish makes it perfect for sipping. Each bottle is numbered by hand and crafted from recycled glass.
COLOR: Clear, warm amber.
AROMA: Medium oak wood, vanilla and raisins with faint hint of citrus.
TASTE: Smooth and sweet. Distinct oak wood complemented by vanilla, raisins and honey, with a hint of melon.
FINISH: Caramel and smoky notes.
Patrón XO Cafe
Patrón XO Cafe is an extraordinary blend of ultra-premium Patrón Silver tequila and the pure, natural essence of fine coffee. The taste is dry, not sweet as with most low-proof coffee liqueurs with notes of chocolate and vanilla. Patrón XO Cafe is excellent for sipping, as a premium cocktail ingredient, or as a unique and delicious dessert topping.
COLOR: Dark, rich brown.
AROMA: Fresh coffee balanced with chocolate and vanilla.
TASTE: The rich taste of fresh-roasted coffee, notes of chocolate, vanilla and light tequila.
FINISH: Smooth, yet dry.